BYRNE, an artist with over 200,000 monthly listeners, was a client during my time at Crescentum. For his single "Hush," we developed a comprehensive strategy, including a content calendar tailored to specific production needs due to geographical constraints. This involved scripting, daily content production, editing, and optimizing for each social platform, and we provided monthly reports to track performance and attribution. We also ran targeted paid ads on TikTok and Instagram to boost pre-saves and first-week sales.

The single now sits at over a million streams across platforms.